‘Women’s Work’ in Indonesia’s Social Media-based Online Store Business: Social Reproduction and the Feminization of Work

Fathimah Fildzah Izzati
| Abstract views: 1615 | views: 776

Abstract

This paper seeks to analyze ‘women’s work’ in Indonesia’s online shop businesses by looking at the forms of work that emerge in those businesses. This paper employs qualitative research methods by using transcribed in-depth interviews with 20 informants from six cities in Indonesia. By looking at flexibility as the defining characteristic of exploitation under platform capitalism, home as the central working space in the social media-based online store, and the ongoing process of feminization of work in the online business sector, this study advances two claims. First, the intersection between platform capitalism and logistics revolution in the online shop business has created new forms of work. Second, the social media-based online store, which is mostly operated by women, shows that flexibility and feminization of work under platform capitalism have direct impacts on the lives of the female business operators and their work. A closer look at the emergence of online stores also reveals how social reproduction work shapes ‘women’s work’ in the online business

Keywords

Online shop; informal; platform capitalism; women; work; Indonesia

Full Text:

PDF

References

Amal, I. (2012). Retrieved May 29, 2018, from https://www.kompasiana.com/ida_amal/550e5a92813311c42cbc63ff/indonesia-mompreneur

Amazon.co.uk. (2018). Retrieved May 29, 2018, from Amazon.co.uk: https://www.amazon.co.uk/

APJII, & Teknopreneur, a. (2017). Retrieved July 26, 2018, from file:///Users/user/Documents/Survey%20APJII%20Internet.pdf

Bonacich, Edna, & Wilson, J. B. (2008). Getting the Goods: Ports, Labor, and the Logistics Revolution. Ithaca, New York: Cornell University Press.

Bryman, Alan (2008). Social Research Methods. Third Edition ed. New York: Oxford University Press, Inc.

C20Library.net. (2018). Retrieved February 7, 2018, from C20 Library.net: https://c2o-library.net/2018/02/work-life-balance-festival-surabaya/

Cahn, P. S. (2006). Building down and Dreaming up: Finding Faith in a Mexican Multilevel Marketer. American Ethnologist, 33(1), 126-142.

Cockayne, Daniel (2016). Sharing and neoliberal discourse: The economic function of sharing in the digital on-demand economy. Geoforum, 77, 73–82.

Cowen, Deborah (2014). The Labor of Logistics Just-in-time Jobs. Minneapolis: University of Minnesota Press.

Davis, Mike (2004, (March-April)). Planet of Slums: Urban Involution and the Informal Proletariat. New Left Review, 26, 5-34.

Delamont, Sara (2013). Ethnography and participant observation. In C. Seale (Ed.), Qualitative Research Practice. SAGE Publications.

Ebay.co.uk. (2018). Retrieved July 10, 2018, from Ebay.co.uk: https://www.ebay.co.uk/

Federici, Silvia (2014). Caliban and The Witch: Women, The Body and Primitive Accumulation (Second revised edition ed.). New York: Autonomedia.

Fraser, Nancy (2017). Crisis of Care? On the Social Reproductive Contradictions of Contemporary Capitalism. In T. Bhattacharya (Ed.), Social Reproduction Theory: Remapping Class: Recentering Oppression (pp. 2-36). London: Pluto Press.

Gillespie, T. (2010). The politics of ‘platforms’. ew Media & Society, 12(3), 347- 364.

Graeber, David (2018). Bullshit Jobs. Great Britain: : Allen Lane.

Gromico, A. (2018). Retrieved July 7, 2018, from Tirto.id: https://tirto.id/aksi-protes-pkl-jati-baru-di-depan-ombudsman-cHaA

Harriss-White, Barbara (2010). 'Work and wellbeing in informal economies: the regulative roles of institutions of identity and the state'. World Development, 38(2), 170- 183.

Harvey, David (2005). A Brief History of Neoliberalism. New York: Oxford University Press Inc.

Hopkins, C. T. (2017). Mostly Work, Little Pay: Social Reproduction, Migration, and Paid Domestic Work in Montreal. In T. Bhattacharya (Ed.), Social Reproduction Theory: Remapping Class, Recentering Oppression (pp. 131-147). London: Pluto Press.

Interviews 1-20. (2018, 22 May – 28 June).

JAFRA. (2018, July 13 ). Retrieved from JAFRA.com: https://www.jafra.com/

Katawetawaraks, C., & W, a. C. (2011). Online Shop Behavior: Influences of Online Shopping Decision. Asian Journal of Business Research, 1(2), 66-74.

Mason, Jennifer (2002). Qualitative Interviewing: Asking, listening and Interpreting. In T. May (Ed.), Qualitative Research in Action. London: SAGE Publications.

Mezzadri, Alessandra (2016). Class, gender and the sweatshop: On the nexus between labour commodification and exploitation. Third World Quarterly, 37(10), 1877-1900.

Mohandesi, S., & Teitelman, E. (2017). Without Reserves. In T. Bhattacharya (Ed.), Social Reproduction Theory: Remapping Class, Recentering Oppression (pp. 37-67). London: Pluto Press.

Nurmayanti. (2016). Retrieved June 28 , 2018, from https://www.liputan6.com/bisnis/read/2480644/sikap-ibu-rumah-tangga-yang-bikin-sukses-berbisnis

Pei, Innovation (2018). Retrieved July 30, 2018, from http://www.gov.pe.ca/photos/original/IPEI_ebiz_ecomm.pdf

Petersen, L. B., Person, R., & Nash, a. C. (2014). Connect : How to Use Data and Digital Marketing to Create Lifetime Customers. John Wiley & Sons, Incorporated.

Rouse, M. (2018). Retrieved July 11, 2018, from searchcio.techtarget.com: https://searchcio.techtarget.com/definition/e-commerce

Schwab, K. (2016). Retrieved June 2, 2018, from World Economic Forum.: https://www.weforum.org/agenda/2016/01/the-fourth-industrial-revolution-what-it-means- and-how-to-respond/

Shanthi, R., & Kannaiah, a. D. (2015, (July)). Consumers’ Perception on Online Shopping . Journal of Marketing and Consumer Research, 31.

Srnicek, Nick (2017). Platform Capitalism. Cambridge: Polity Press.

Standing, Guy (1999). Global Labour Flexibility: Seeking Distributive Justice. London: Macmillan Press, Ltd.

Stanford, J. (2017). The resurgence of gig work: Historical and theoretical perspectives. The Economic and Labour Relations Review, 28(3), 382-401.

Staples, David E. (2007). No Place Like Home: Organizing Home-Based Labor in the Era of Structural Adjustment. Taylor & Francis e-Library.

Tempo.co. (2015). Retrieved July 27, 2018, from Tempo.co: https://metro.tempo.co/read/64287/2000-pedagang-kaki-lima-bogor-digusur

Uqim, F. (2018). Retrieved August 15 , 2018, from Ayo Bandung.com: http://ayobandung.com/read/2018/08/12/36601/mompreneur-pekerjaan-kekinian-ibu-rumah-tangga

Copyright (c) 2020 Journal of Indonesian Social Sciences and Humanities
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Refbacks

  • There are currently no refbacks.